Indigene’ by Jaya & Ruchi Unveiled “Transience” ‘@ LAKME FASHION WEEK S/R 2016

Mumbai, 31st March’16: Indigene by Jaya Bhatt and Ruchi Tripathi unveiled their refreshing collection themed as ‘Transience’ at Lakme Fashion Week Summer/Resort ’16. This surreal collection unveiled on the Thursday, 31st March at the Lakme Fashion Week S/R 2016.

The theme of this collection is inspired by Wabi-Sabi, a Japanese rubric of rustic simplicity and understated elegance; a quiet, free-flowing osmosis of natural objects and processes. Hand-printed ajrakhs, handspun and handwoven khadis are both its canvas and its brush. And its forms — influenced by Gurunsi architecture and the elaborately decorated walls of Burkina Faso in Africa — are geometric and linear. It is this geometry, this intricacy that adds ‘texture’ to the textiles. Symmetric yet organic, fluid yet structured, this is where form meets fabric in subtle, unfamiliar ways.

Indigene by Jaya & Ruchi is a conscious clothing label from Delhi. The label started with a passion for all things handmade. Lending a new perspective to that which is “made by hand”-and turning it into a larger, yet deeply personal, statement. Indigene clothing is simple, modest yet stylish, keeping the essence of handcraft and fine detailing together, appealing to anyone who is experimental, creative and not bound by social norms and brackets. The Indigene woman is independent and free thinking.

Designer Jaya & Ruchi mention, "We are happy to showcase our collection for the very first time at LFW. The silhouettes are simple, unpretentious, with fine embroidered detailing. And the look is never flamboyant, but stylish, classic and wearable.

The label:

Born six summers ago, Indigene is a conscious clothing label from Delhi. An open closet with stories untold. One that speaks of and for artisans and craftspeople across geographies, of consumers who know how it feels to pay it forward... Lending it form, shape and accent are its storytellers, designers Ruchi Tripathi and Jaya Bhatt, textile design graduates from Delhi’s National Institute of Fashion Technology.

Together, they do to simple, traditional clothing what nostalgia does to dreams.