Soie

Presenting Soie.
Me, myself and I

Soie, derived from the French word for Silk and pronounced as Swa, or self in classical Indian philosophy, is Ginza’s own quality lingerie and apparel brand for women

Soie redefines style and quality for India’s young, restless and vibrant fashion conscious generation. Soie is spearheading a fashion consciousness that defines how beautiful it is to be “Me” for a whole new generation. This is their “I, me and myself” moment, come alive .