Iconic London based toy retailer Hamleys opens its Second store in Mumbai at the Infiniti Mall - Malad

Iconic London based toy retailer Hamleys opens its Second store in Mumbai at the Infiniti Mall - Malad. The Third Indian store of toy giant to provide infinite experience of shopping and entertainment

Mumbai, 28th August, 2012---Amidst all the squeaking, bleeping and chiming of toys, Hamleys, the finest toy store in the world opened its doors at the Infiniti Mall in Malad, Mumbai. Delighting children and adults alike with its magical atmosphere, a hallmark of the famous toy store from the UK, Hamleys brings alive a world where toys become play mates and the cacophony becomes music, providing a truly entertaining experience.

Hamleys is better known as an Experiential Toy Retail Destination store which houses arguably the best ever selection of toys from the world over. This includes it's own branded merchandise which is manufactured by vendors chosen with care by Hamleys, to ensure quality that is unparalleled. And now Hamleys has entered the Indian market, through an exclusive pan-India franchise arrangement with Reliance Brands Limited, a part of the Reliance Industries Group. Featuring larger-than-life doll houses, planes, and the iconic 'Big Red' London Bus, coupled with toy demonstrators and magicians, unique demos and exciting activities, this 9000 sq ft. store is sure to captivate everyone who walks into the store. Through it's wonderful history and magical shopping experience, Hamleys makes children feel like it's Christmas, adults feel like children and shopping feel like fun.

With a wide range of toys to choose from, Hamleys promises to enthrall all children with its attractions like the Racing Track for RC Cars, London Double Decker Bus, Safari Jeep and much more. No Hamleys experience is complete without its unique brand of theatre and entertainment. And besides the Hamleys own brand range, the store also houses some other well known and loved national and international brands such as Mattel, Fisher Price, Funskool, Simba and numerous other brands that are known known for their toys like Barbie, Hotwheels, Scrabble, Pictionary, WWE, Lego, Transformers, Monopoly etc.

Speaking on Hamleys coming to Infiniti Malad, Mr. Mukesh Kumar, VP, Infiniti Mall said, “Hamleys is known the world over as one of the best toymakers & toy retailers. Hamleys being a premium toy store has been very selective when it comes to their store location across the globe. We feel very proud that they have chosen Infiniti Mall as the location for their second store in Mumbai and third store in India. We are confident that through Infiniti Mall, Hamleys will be in a very strong position to reach out to its target consumers.”

Infiniti Mall gives its consumers a wholesome experience of shopping, entertainment and fun. With it's entertainment zone, Planet Infiniti and now Hamleys coming on board, Infiniti Mall is a place for everyone belonging to every age group not only limited to the shopping experiences for adults. Gone are the days when handling kids in the mall was a cumbersome task. Now, they can have their own fun at the mall while their parents shop.

In India, Hamleys opened its first 21,000 sq. ft. store in 2010 at High Street Phoenix in Mumbai and second 10,500 sq. ft. store in 2011 at Express Avenue Mall in Chennai.

About Hamleys

Hamleys, the world’s most famous toy retailer, was established by Cornishman William Hamley in London in 1760. Today it remains the world’s most wonderful toy shop, synonymous with theatre, magic and entertainment.

The flagship Regent Street store contains seven floors of toys from the much loved brands, to more traditional and nostalgic toys and quirky and unusual products. Demonstrators bring the store to life and Hamleys’ unique atmosphere keeps toy suppliers wanting to host exclusive launches at Hamleys and use it for press photo calls, parties and special events.

In addition to stores in Glasgow and York, Hamleys operates UK travel stores located at Heathrow, Stansted, Gatwick airports and St Pancras station. In Europe, Hamleys is present in Ireland, Denmark and Russia. It is present in the Middle East with two stores in Dubai and one store each in Saudia Arabia and Jordan. In Asia it is now in three stores in India. These stores andwww.hamleys.com enable the Hamleys’ magic to be delivered throughout the world.Hamleys has ambitious plans to grow the brand even further internationally through franchise stores in other territories.

About Infiniti Mall

Infiniti Mall is a premier destination for shopping, entertainment and food in Mumbai. First established in 2004 in Andheri, Infiniti opened is second mall in 2011 in Malad.

Infiniti Mall is a part of K. Raheja Constructions, which was established in 1956. The group is in the business of construction and property development for over five decades now, and has always enjoyed a great amount of trust and loyalty from its patrons over the years. The group has successfully ventured into the areas of Housing & Real Estate, Hospitality, Finance and Retailing, to name a few, and the success it has achieved in each speaks about the technical, managerial, financial competence and the quality of manpower, it possesses.

Infiniti Mall has won three prominent awards since 2011 - IMAGES ‘Most Admired Shopping Centre Launch of the year: West’, ‘Mall Of The Year 2011’ – Accommodation Times & CMO Asia – ‘Retail Property of the Year’.

About Reliance Brands Limited

Reliance Brands Limited is part of the Reliance Industries Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises of BROOKS BROS, DIESEL, ERMENEGILDO ZEGNA, HAMLEYS, ICONIX, KENNETH COLE, PAUL & SHARK, QUIKSILVER, ROXY, STEVE MADDEN, SUPERDRY, THOMAS PINK AND TIMBERLAND.

About Reliance Industries Limited

Reliance industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of Rs. 339,792 crore ($ 66.8 billion), net profit of Rs.20,040 crore ($3.9 billion) and net worth of Rs. 1,66,096 crore (US$ 33.21 billion) as of March 31, 2012.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks 119th amongst the world's Top 200 companies in terms of profits. RIL ranks 68th in the ‘Financial Times FT Global 500’ list of the world's largest companies. RIL is ranked amongst the ’50 Most Innovative Companies - 2010' in the World in a survey conducted by the US financial publication Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest ‘Sustainable Value Creators’ for creating the most shareholder value over the decade in the world.