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CREYATE – THE EMERGING CULT FOR CUSTOM MENSWEAR
Throughout ages, fashion has evolved as the one of the strongest silent expressions. Today’s gent prefers to use this expression to voice their personality. Keeping this in mind, Arvind Internet ventured into custom clothing few years back. Pioneering omni-channel retail in the Indian menswear space, CREYATE has brought forth an unprecedented experience in customization.
CREYATE is an exclusive journey in personalization, whereby each customer can design a piece of clothing, choosing every detail from fabrics, styles, trims to accents. CREYATE’s style stewards guide the customers through the entire procedure on a 3D customization engine. With 19 scientific measurements and over 40 body observations, a CREYATE garment is as unique in style and fit as its owner’s DNA. The brand also facilitates home visits, bringing the store to your doorstep with a luxury concierge service.
Founded by Kulin Lalbhai and spearheaded by COO Tejinder Singh, CREYATE is rapidly scaling up the success charts. With 11 tech-driven stores in India and over 50 Points of Sale across Japan, the brand has become synonymous with luxury custom clothing across Asia. It is now reckoned highly among the HNI / CXO customer base.
The Game-Suit-Match Awards
As recalled by COO Tejinder Singh, “Despite being a menswear brand, a lot of women have been inquiring at CREYATE about gifting solutions for their male acquaintances. And the possibility of customization makes CREYATE clothing ideal for gifting as well. That is where the idea of this event came up.”
CREYATE had identified 15 prominent couples and involved them in a compatibility challenge. Each couple was interviewed separately to explore the tastes and preferences of their partner in terms of fashion. The couple with the most compatible answers were gifted a custom-made suit from CREYATE.
With the hunt coming to an end, CREYATE raised a toast to the winner today, presenting the ‘Game Suit Match Awards’ at the Palladium Mall. Alongside a night of some cocktail and jazz. And a special brand experience curated for the clique.
Hosted by Sameer Malhotra, the evening brought together the best of fashion and grandeur, with noteworthy figures of Mumbai's crème de la crème across business, media & entertainment like Yudhishtar Urs, Rij Eappen, Reshma Bombaywala, Himanshi Choudhary, Suresh Venkat, Dimitri Lezinska and many more.
The Fall-Winter’17 Collection
CREYATE’s Fall-Winter’17 Collection spans everyday essentials to occasion-ready sartorial showstoppers, crafted for today’s globetrotters. To complement the festive winter season, the brand also launched its Ceremonial’17 collection. Comprising of suave suits and separates to traditional bandhgalas, this diverse range is facilitated in uncrushable velvets and other rich textures.
Revisiting a decadent mood of 19th century aristocrats, CREYATE has introduced its 2017 luxury line ‘Linea D’oro’. Designed to make a personal mark, these suits, in a magnificent blend of teals and oxbloods feature an endless array of checks and other interesting patterns.
Liaising with the most prestigious mills across the world including Ermenegildo Zegna, Huddersfield, Scabal and Caccioppoli, CREYATE provides high-end products in cutting edge designs. In the customer’s singular fit, with state-of-the-art finishing. Empowering in choice, elevated in style, these pieces are worth every inch of customization.
With the society becoming more individualistic, singular tastes in lifestyle call for subjective choices in fashion. This prompted CREYATE to forge a strong alliance of perfect fit and personalized style, to meet the best in quality and customer convenience. Using advanced technology and a strong backend, the brand has emerged as a futuristic wardrobe solution for the modern gent.
As the first homegrown custom clothing venture to go global, CREYATE also aims to make a lasting impression across the globe. The brand is again ready with over one million combinations for exclusive customization by its customers. Step in to our stores, or book a home visit, to mark this season with your own style!