Boman & Zenobia Irani take the #GlassHouseChallenge with Ambi Pur India to fight off India’s toughest household odours!

‘Smelly to Smiley’, the #GlassHouseChallenge with Ambi Pur India proves to special guest Richa Chadda that Ambi Pur Air Effects does not just mask but truly removes household odours, leaving behind a subtle fragrance

Mumbai, 16th June, 2015: Leading Bollywood star Boman Irani together with his lovely wife Zenobia Irani, took the Ambi Pur India’s #GlassHouseChallenge to fight off India’s toughest household odours at a press event here in Mumbai. After a recently conducted survey on Indian Households, by an independent third party agency, revealed that smells from cooking garlic and tadka were the toughest and most common household odour, Ambi Pur India invited Mr. and Mrs. Irani to take the #GlassHouseChallenge and prove the superiority of Ambi Pur Air Effects in not just masking but removing household odours and leaving behind a subtle fragrance.

Set up at a busy mall in Mumbai, the ‘Glass House’ was the perfect stage to fight India’s most persistent household odours. Before putting Ambi Pur to the test, Boman and his wife cooked some spicy Indian dishes to create the smells of garlic and tadka within the house. After having filled the house with pungent tadka smells, the couple along with Pieter Hommez, R&D expert at P&G, sprayed the ‘Glass House’ with Ambi Pur Air Effects to not just cover but truly remove the odours. Leading Bollywood actress Richa Chadda was invited as special guest into the house to experience the freshness for herself.

Richa Chadda, special guest at the ‘Glass House’, commented: “Having entered the Glass House blindfolded, and on taking in the freshness, I was convinced I was in a beautiful garden or a luxurious spa. The fragrance and aroma was subtle, not overpowering and a genuine treat! I would have never guessed that it was a room filled with garlic and tadka odours. Ambi Pur Air Effects can transform any home from Smelly to Smiley!’

Boman Irani, Brand Ambassador, Ambi Pur India added, “The #GlassHouseChallenge was indeed the perfect torture test and goes to show that Ambi Pur Air Effects doesn’t just cover but truly removes the odours. I’m a huge foodie, but the smells of cooking garlic and tadka can be quite pungent and a real challenge. Hence, I’m glad that today we have fought and defeated India’s toughest and most common household odour, and it proves that Ambi Pur can transform your home from Smelly to Smiley, no matter the smell”

Mrs. Zenobia Irani, an avid user of Ambi Pur Air Effects stated, “Be it cooking fish, sweaty socks, smelly shoes, damp clothes or even battling the monsoon odours at home, the #GlassHouseChallenge goes to show that Ambi Pur Air Effects can truly remove household odours, leaving behind a subtle fragrance!”

About Ambi Pur Air effects

Ambi Pur Air Effects is specially designed to not only eliminate odours, but to also provide a light fragrance in order to truly refresh your home. Unlike traditional air fresheners Ambi Pur uses superior odour-elimination technologies to eliminate odours, rather than covering them up. Developed by an expert team, Ambi Pur products are safe to use as directed all around the home.

About Procter & Gamble India

P&G serves nearly five billion people around the world with operations in approximately 70 countries worldwide. P&G is one of the largest and amongst the fastest growing consumer products companies in India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, Ambi Pur®,Pampers®, Pantene®, Oral-B®, Head & Shoulders®, Wella® and Duracell®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene and Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’