Being Human’s stores are running #DenimFever

May 2016: Being Human, the clothing line with a heart,is popular for its’ environment loving store display. The brand has always experimented and explored ways to incorporate latest trend inspired décor in all its stores. However, Being Human’s extensive exploration of denim trend this season is the reason behind the brand’s latest store theme. The brand talks about denim fever and encourages the customers to buy denim because of the many attributes of this wearing this trend.

The MDF display at the window is made using Metal Frame stand, MDF print, sunboard communications, Soft jute rope and Denims. It adds to the rugged element and catches eyeballs.The window display showcases this trend with the objective of showing the wide range Being Human offers in denim. The store has props that denote the influence of denim, for example, a denim globe which denotes the globalization and popularity of denim and much more.

The display has SS16 collection’s Denim range titled #DenimFever. Every season, the denim trend is reinvented and evolved to provide an improved experience to the customers. This year, Being Human’s offering includes skinny fit, slim fit, super skinny and skinny joggers along with styles incorporating various washes, effects and detailing. Denim is a staple, more like one’s second skin. Being Human’s store is a fine example of this statement.

ABOUT BEING HUMAN CLOTHING

Being Human, the clothing line with a heart, is a collaborative venture between Mandhana Retail Ventures Ltd. (MRVL) and Being Human – The Salman Khan Foundation wherein royalties from the clothing line supports the twin causes of education and healthcare.With an exclusive global license to design, manufacture, retail and distribute Being Human Clothing, Mandhana Industries Ltd. launched the brand in 2012 in Europe, followed by Middle East, India and Nepal. Being Human Clothing was operating as a retail division of Mandhana Retail Ventures Ltd’s flagship company, Mandhana Industries Ltd. from 2012-2016. As of April 2016, the retail division has been demerged and the said business vests with MRVL.

In France, Being Human Clothing is sold in approximately 50 selling points and its European website delivers to 14 countries worldwide. In the Middle East, the brand is sold in 7 countries with 130 selling points. Likewise, the brand is sold in South Africa with its ecommerce partner Zando. As of 2016, the brand has opened 52 exclusive stores in India in Ahmedabad, Ambala, Amritsar, Allahabad, Aligarh, Bangalore,Bathinda, Bhopal, Chandigarh, Gurgaon, Hyderabad, Jabalpur, Jaipur, Jalandhar, Kanpur, Kochi, Kolhapur, Kolkata, Kota, Lucknow, Ludhiana, Mohali, Mumbai, Nagpur, New Delhi, Noida, Pune, Rajkot, Surat, Thane, Udaipur, Vadodara, Varanasi, Vijaywada and one store in Nepal and one in Bordeaux in France. Being Human Clothing is also selling through more than 200 point-of-sales in India through major retail partners such as Central, Jade Blue, Globus, Lifestyle, Shoppers Stop, Splash and Westside amongst others. Additionally, the brand is available with the top e-commerce partners in India – ABOF, Amazon, Flipkart, Koovs, Jabong, Myntra and Snapdeal.

Being Human Clothing offers to its customers, a world–class fashionable product coupled with the satisfaction of doing good. Mandhana Retail Ventures Ltd has envisioned Being Human Clothing as a global brand that encompasses within the best of global fashion and quality as well as the satisfaction of getting attached to and contributing to humanitarian initiatives. For more information about Being Human Clothing, visit us at www.beinghumanclothing.com

Mandhana Retail Ventures Ltd.

Being Human, the clothing line with a heart, is a collaborative venture between Mandhana Retail Ventures Ltd. (MRVL) and Being Human – The Salman Khan Foundation wherein royalties from the clothing line supports the twin causes of education and healthcare. This arrangement came into existence in 2012 with MRVL’s flagship company, Mandhana Industries Ltd. (MIL), a textiles and apparel manufacturing company with over 3 decades of industry experience. Mandhana Industries Ltd. is vertically integrated company with its business including designing, yarn designing, yarn dyeing, weaving, processing, dyeing and garment manufacturing.

Being Human Clothing was operating as a retail division of MRVL’s flagship company from 2012-2016. In 2016, the retail division has been demerged and the said business vests with Mandhana Retail Ventures Ltd. For more information about the business and its people, visit www.mandhana.com.