The Asia UNO Challenge is back to engage young aficionados all over India at Landmark Stores from 19 April to 17 May 2014

Events for kids in Mumbai - The Asia UNO Challenge is back to engage young aficionados all over India at Landmark Stores from 19 April to 17 May 2014

The Asia UNO Challenge is back to engage young aficionados all over India

Mattel invites all UNO enthusiasts to participate and get a chance to represent India at Singapore

MUMBAI, 30th April 2014: This summer, get a ‘skip’ in your step as you shout out ‘UNO.’ After engaging kids for over forty years all over the world, the Asia UNO® Challenge is back to enthrall young fans in India. From its inception as a card game, today the UNO® brand is available on multiple platforms for anytime, anywhere plays. For the second consecutive year Mattel invites all UNO enthusiasts in India to participate in the 2014 Asia Uno challenge at your nearest Landmark Store and challenge other contestants to a fast & fun game of UNO. Winners move to the next round and the ultimate winner gets a chance to play for India in Singapore at the 2014 Asia Uno Challenge. There are lots of other prizes to be won. Open for ages 7-15, register and play on the spot at your nearest landmark store. The challenge is open from 19th April 2014 to 17th May 2014.

Visit www.unoasia2014.worldswipe.com for more details.

WHAT: 2014 Asia UNO Challenge

WHERE: LANDMARK STORES in Mumbai, Bangalore, Pune, Delhi, Chennai, Hyderabad, Ahmedabad, Kolkata & Chandigarh

WHEN: Every Weekend from 19th April 2014 to 17th May 2014 (Preliminary participation rounds)

About Mattel India

Mattel Toys (India) Private Limited is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products. In India, the Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, and Scrabble®, as well as Fisher-Price® brands, including a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. In India, the company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toys and family products with high play value. At Mattel, we are "Creating the Future of Play."