High Street Phoenix gets ready to crown Mumbai’s most obsessive Shopper - ‘Captain Phoenix’

Events in Mumbai - High Street Phoenix gets ready to crown Mumbai’s most obsessive Shopper - ‘Captain Phoenix’ from 2 to 16 September 2016

Mumbai, 2nd September 2016: Are you a shopping enthusiast and swear by your favourite shopping and lifestyle destination in the city? If yes, then High Street Phoenix plans to reward you with a prize you’ve never dreamt about before. How about being able to shop 365 days of the year from a wide range of fashion, lifestyle, luxury, food, restaurants, pubs, salons, beauty, and all that you can think of at High Street Phoenix? All you need to do is don your shopoholic caps and get cracking on an interesting treasure hunt game. So, do you want to become ‘Captain Phoenix’?

In an interesting twist, High Street Phoenix has decided to take the treasure hunt game on the digital platform and search for ‘Captain Phoenix’, one who not only knows all the awesome brands parked at the mall, but also knows the shopping destination inside out.

It’s simple, to participate, log in to www.highstreetphoenix/captainphoenix to hunt for a 10 letter code between 2nd and 16th September 2016. The microsite will prompt you with the first clue and direct you to a Facebook Page (this page could be yours as well). The Facebook page will have an image post with a question, the answer to which will be your next clue which will be a brand name leading to the next Facebook Page. Each participant will have to travel through 10 Brand Facebook Pages to find the clues. Once you have the solution to all the clues of the 10 letters, you need to come back to the microsite and feed in the letters. After the correct code is fed, the time of completing this activity is recorded. A daily leader board and the top two fastest hunters will qualify for the finals.

The thrilling race will come to a conclusion on 18th September 2016 where 30 finalists, teaming up with a helper will battle against each-other at the mall. Run from store to store solving the clues that will lead you to the atrium that will have a locked life size treasure chest! Rush to the atrium fastest to crack open the code of the magic box that has surprises in store for Captain Phoenix!

Commenting on this exciting and eventful game, Rajendra Kalkar, President (West), The Phoenix Mills Ltd. said, “At High Street Phoenix, we are always doing things differently. It took us a while to get the dynamics of “Captain Phoenix” right. We wanted to recognize the love we have been receiving from our customers over the years and wanted to see if there are customers who are obsessed with High Street Phoenix. Those who patronize us day after day, weekend after weekend. This is something no one has ever done before and we are truly excited to see the response for it.”

Event: Captain Phoenix

Date: Contest dates – 2nd to 16th September

On-ground finale – 18th September

Entry: Free

Venue: High Street Phoenix, Lower Parel

For further details please contact: The Concierge Desk – 022-43339994