Health Cha Shree Ganesh is back with India’s first holographic Ganesh at Growel's 101 Mall from 17 to 25 September 2015

Events in Mumbai - Health Cha Shree Ganesh is back with India’s first holographic Ganesh at Growel's 101 Mall from 17 to 25 September 2015

Mumbai, September 16, 2015: Keeping its promise of promoting good health and fitness, Health Cha Shree Ganesh is back with India’s first transforming holographic Ganesh. The holographic Ganesh Pandal will be set up as Health Cha Shree Ganesh Pandal at Growel’s 101 Mall, Kandivali (East) - the venue partners between September 17, 2015 and September 25, 2015.

In 2014, DDB Mudra Group and Nutralite revolutionized the way India prayed to Lord Ganesh during Ganesh Utsav by presenting India’s first six-pack abs Ganesh. The concept received immense appreciation and great success amongst devotees. In its second year, Lord Ganesh at Health Cha Shree Ganesh pandal will lose weight and transform to fitter, healthier avatar on a daily basis with the help of his beloved devotees. The devotees visiting the pandal will need to work-out and donate calories helping Lord Ganesh reduce his calories count every passing day. The calories lost by the devotees will be tracked real time via calorie meters provided to the devotees.The workout will be facilitated at temporary gym created inside the pandal, created in collaboration with Gold’s Gym.The devotees need to burn close to 50,000 calories during the 11-day event in order to see the unique ripped-up, fitter avatar of Lord Ganesh on the 11th Day.

The other rituals from last year’s pandal like the on-site weighing machine, calorie donation screen (where one can view the donated calories to the deity) and a donation box (where one can drop off their unhealthy habits and take an oath to stay on the path of good health) have been installed.

During the 11 days, the pandal will also host a number interesting, engaging activities such as body building competitions, professional Zumba dancing sessions, diet camps, healthy cooking workshops and cross fit work-out sessions etc.In collaboration with the health partners – Wockhardt Hospitals, a team of doctors, dieticians, health counsellors and nutritionists will be present at the pandal to carry out free health checkups and give advice on healthy lifestyle on all 11 days.

Speaking of the concept, Urvi Vira, Head Mall Marketing, Growel's 101 Mall said, “We at Growel's, have always created awareness about social issues and environment through various initiatives. Health Cha Shree Ganesh is a wonderful concept that encourages people to lead a healthy life. We are hopeful that this pandal created in Growel's 101 Mall will spread out a message of healthy living and fitness.”

The recyclable holographic technology also makes Lord Ganesh at Health Cha Shree Ganesh, an environmental-friendly alternative to the regular statue, maintaining the promise of a clean and healthy environment as well.

Quoting on the Health Cha Shree Ganesh, Aneil Deepak, Head of Ideas, DDB Mudra Max said, “The Holographic technology being used for Lord Ganesh is first in it’s kind. India has not seen Ganapati like this in hundreds of years. That’s saying something! A Ganapati who gets fitter by the day is a sight and a memory to cherish. Over the years, we have seen many pandals that have spent and donated millions, we are the first to spend calories towards the Lord. Health Cha Shree Ganesh has set new benchmarks in promoting health and fitness.”

About DDB Mudra Group

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India's largest integrated marketing communications and services network. DDB Mudra Group comprises three agency networks and six specialist agencies and eleven strategic business units which offer their expertise under four disciplines (Media, OOH, Retail and Experiential).DDB Mudra Group is one of India's most awarded agencies picking up numerous awards at top national and international award festivals including Cannes, Spikes Asia, Clio, Adfest, ABBYs, OAA (Outdoor Advertising Awards), PMAA – Dragons of Asia (Promotion Marketing Awards of Asia) and WOW (Experiential Awards). The Group has also won a number of metals in the IT and LLC (HR) award forums.

About Growel’s 101

Grauer& Weil (India) Ltd., a BSE & NSE listed company and a leader in multi-dimensional businesses with annual revenue of 2,300 cr, deals in the manufacture and marketing of metal finishing chemicals, and equipment and plating plants in India. In addition, the company provides a range of paints used in various applications and industries; and lubricants for applications in the steel, engineering, automobiles, machine tools, fasteners, and other industries. Besides, it provides IT services and solutions, including SAP implementation, upgrades, maintenance, and customization; IT and non-IT staffing services. The group has recently ventured into the development of a shopping mall and entertainment complex at Kandivali, Mumbai. The five decade-old Growelgroup has diverse interests in chemicals, engineering, paints, information technology, financial services, sports & hobbies, environment management and retail.