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Provogue is a fashion & lifestyle retail business owned by Provogue (India) Limited, a public company listed on the Mumbai and National stock exchanges. The Provogue Brand was developed and launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it relevant for the Indian market and quickly established leadership. Over the years the Brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history. In 2011, the Provogue fashion collections are available through more than 350 doors across 73 cities pan-India.

The Provogue brand continues its heritage as India’s leading fashion label, by continuously evolving garment designs, introducing new categories, enhancing its retail environments and extending its reach through new locations across the country. Most recently Provogue has introduced a range of fashion watches, footwear, innerwear, sunglasses etc. to compliment the collections. Provogue has always projected its brand through Iconic Brand Ambassadors and is today proud to have superstar Hrithik Roshan and Sonakshi Sinha representing its brand through their youthful style, passion and vibrancy, which reflects the brand’s core values.

Provogue (India) Limited is one of the premier retail-centric companies in India and has grown multifold since its incorporation in 1997. In addition to the fashion brand business, Provogue has its own garment manufacturing facilities in Daman and Baddi, Himachal Pradesh to meet fast-to-market demand and ensure the highest quality standards for its customers. In addition, Provogue operates an office in Hong Kong to manage the sourcing of offshore raw materials.

"Provogue" is a registered Trademark of Provogue (India) Ltd.

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