Ethnicity

All offers, deals, discounts, events, sales at Ethnicity. Ethnicity is the first concept store in India to offer everything Indian under one roof. Ethnicity celebrates Indianness through its diverse designs and products. It showcases a wide range of brands from across the country.

At Ethnicity, one gets the best and the very latest of the Indian ethnic and fusion brands. It offers a vast array of products under various categories including fashion, home décor and handicrafts. Ethnicity proudly follows the Indian values of being sensitive to our city, environment and community. It provides a platform to bring together traditional or ethnic retailers to the customers. It does so by collaborating with the former, and leveraging their expertise. It recreates the experience of a traditional ethnic market in a modern retail format and is an aggregator of the multi-faceted ethnic merchandise and traditional selling practices. It revives and rejuvenates anything and everything that is Indian. It aims to truly open out the urban ethnic market and redefine the scale of ethnic merchandising.

Ethnicity is a journey that takes its inspiration from the markets and temple streets of Benaras. It is colourful and vibrant, inviting and seducing, native yet innovative, auditory and aromatic experience!