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EDC by Esprit
Esprit was founded in 1968 in San Francisco, USA. Now a leading international lifestyle brand, Esprit operates more than 800 directly managed retail stores worldwide and has a presence in more than 40 countries.
The Esprit way of life is translated into natural, self-confident, stylish, and sensual collections by an international team of designers. Esprit’s different collections – Casual, Collection, EDC, de. Corp, Kids, Sports and Accessories – address the many facets of the brand’s customers. Intense focus on the design and fashion quotient and uncompromising standards of quality and fit are the common warp and weft of these diverse collections.
This international, youth-focused lifestyle brand entered the Indian retail market via a distribution agreement with Madura Fashion & Lifestyle in October 2005. With the launch of its flagship store in Mumbai then, Esprit brought the retailing standards of Milan, Paris, and London to India. Now present in over 10 cities in India, the brand, synonymous with high-quality trendy fashion, offers smart, affordable luxury to fashion conscious customers.
A new collection is launched every month, keeping Esprit’s dedicated customer base in touch with seasonal trends here and abroad. In keeping with its reputation for being a trailblazer, Esprit was also one of the first international brands to launch a highly successful loyalty programme in India, with an exciting array of exclusive benefits that keep its members delighted.
Info about the business that owns / has rights to the brand EDC by Esprit in India
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.