Simple, innovative and progressive, Chique is reinventing a wholly modern approach to fashion.Chique is a fast growing Indian brand in women’s apparel that owns a portfolio of various categories under women’s wear that include work wear, casual wear, eveningwear and occasion wear. It offers to one of the strongest and largest section of urban women that falls in the age group of 30 to 50 years. Eclectic, contemporary, romantic—the brand represents the pinnacle of urban dressing and is unsurpassed for its quality and attention to detail.Chique as a brand believes in Urban Indian women who desire to express themselves as modern citizens of the world.
What started as a modest women’s wear clothing line rooted in a global aesthetic has now expanded to sell across a retail network of four exclusive profitable brand outlets in Delhi NCR with the fifth one opening in July this year. With a clear strategy to make 100 stores in the next three years, the brand sells across the country including major cities like Mumbai, Hyderabad, Chennai, Bangalore and Kolkata through over 25 multi brand outlets. With strong future plans on expanding digital presence, the brand already sells on major online platforms like Jabong and Myntra. As a brand that focuses to cater to the Urban Indian sensibilities; its emphasis on design led to a collaboration with Pernia’s Pop Up Shop; India’s leading designer wear platform that is well known for its curation. With an aggressive retail rollout strategy, the brand has already set its foot internationally starting in UAE
Chique has evolved from an entrepreneur’s dream to a multi outlet brand in just two short years. In 2015, Siddhanth Gupta founded thecompany based on his experiences at his family export house that has been in business for the last 20 years and partnered with biggest brands like Nordstrom and Anthropology.
Coming from a strong experience of manufacturing for global brands, the company has it own manufacturing units with a capacity of over 100,000 units per month. The company boasts of end-to-end supply chain solutions from product design and development, raw material sourcing, out sourcing vendors, production management and quality control, to in-country logistics, global freight management and e-logistics. The state of the art infrastructure also includes digital printing and computer embroidery machines to offer quality of global standards. The company has its in-house design team and works with multiple vendors locally and internationally. With clear expansion plans, both locally and globally, the company is dedicated to investing in the future with the aspiration to find a place in every urban woman’s wardrobe.