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Bwitch is a youthful, seductive, fashionable lingerie brand for the contemporary Indian woman, who is independent and far more experimental in her choices than ever before. After an extensive research and study of the innerwear market, Bwitch brings forth an ideal mix of all the key elements - Fashion, form, function and fit.
The essence of the brand lies on an understanding that lingerie beyond a piece of garment, is an extension of a woman’s persona. Thus Bwitch gives every woman an opportunity to reflect her individual attitude and lifestyle with an extensive range of products. A style for every mood, thought and occasion that not only compliments the outfit but also accentuates her form.
The Bwitch range has highly effective minimisers for the abundant, padded push ups for the petite, enduring, athletic bras for sports, cleavage enhancing bras for seduction. A wide range comprising of all manners of fabrics, colors and cuts with no purpose but sheer delight, which understand a woman’s body like no one else can!
Bwitch is retailed from West side and Shoppers Stop outlets across India.
Info about the business that owns / has rights to the brand BWITCH in India
Genesis Colors (P) Ltd. was established in 2001 with a vision to create a global fashion conglomerate on the lines of international fashion houses. While taking premium Indian fashion labels to the world the company has also pioneered the concept of luxury retail in India.