The BANDHEJ Brand stands for well priced handcrafted fashion, offered in contemporary silhouettes with an Indian sensibility.
Since 1985 when the first BANDHEJ store opened in Ahmedabad, BANDHEJ has created a distinct idiom in its designs and a unique identity for itself. BANDHEJ was one of the first 'designer' labels in the country, which while drawing upon the Indian heritage in textiles also reflected a very contemporary sensibility in the design of its fabrics and clothing for men and women.
Even as the main business of BANDHEJ has been to design and produce a range of clothing for its retail outlets catering to an urban market, the underlying concern has always been with the diverse traditions of fabric making and embellishing in India. It has strived to work with crafts people towards improving their crafts, building upon their skills and knowledge by suggesting contemporary design directions and providing a market for their produce. In the process, BANDHEJ has played a modest role in rejuvenating many dying traditional crafts.
At BANDHEJ, craft is not treated like fashion novelty to be forgotten when not in vogue. The attempt has been to constantly find new design directions for the same crafts. It is a design challenge to innovate and continue working with craft communities with which working relationships have been built over the last 25 years. Today this network of many hundred craftspeople form the base for our creations. We at BANDHEJ are committed to improving the quality of the craft techniques and encourage the younger generation to continue pursuing their craft tradition.
BANDHEJ works with handloom or hand crafted (hand woven, block printed, tie & dye) textiles. All textiles are designed at our design studio and produced by very skilled traditional craftspeople from all over the country including in Andhra Pradesh, Bihar, Karnataka, Madhya Pradesh, Kutch, Rajasthan and Benaras. Clothes are designed and produced at the BANDHEJ workshop in Ahmedabad. Intricate embellishments, hand embroidery, mookesh work and applique is done by a large number of traditional craft people in and around Ahmedabad.
Today BANDHEJ has a chain of 8 shops, two in Ahmedabad, one each in Bangalore, Mumbai, Hyderabad, Delhi, Pune & Panjim (Goa).