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WORLDWIDE YOGURT RETAILER - PINKBERRY ANNOUNCES ENTRY INTO INDIA WITH JSM CORPORATION

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WORLDWIDE YOGURT RETAILER - PINKBERRY ANNOUNCES ENTRY INTO INDIA WITH JSM CORPORATION
‘JSM Corporation to bring Pinkberry Yogurt to one of the hottest global restaurant markets’

National, 16th May, 2012: JSM Corp., which includes a repertoire of some of India’s most successful and well-known restaurants, announces the launch of Pinkberry, an American frozen yogurt chain to India. The company currently has a strong portfolio consisting of brands such as Hard Rock Café, California Pizza Kitchen, Shiro and Trader Vic’s. With Pinkberry, JSM has made another valuable addition to its constantly growing portfolio of popular brands. Pinkberry- the world’s leading yogurt retailer will now be joining India’s booming restaurant sector after launching successfully in 17 other countries.

Speaking at the association, Jay Singh and Sanjay Mahtani, Co-Founders and Executive Directors, JSM Corp Pvt. Ltd. said, “We are extremely delighted to be associated with Pinkberry and are committed to make the brand a success in India. With Pinkberry, we are offering our Indian customers distinct flavors and refreshing yogurt experiences. The Pinkberry launch takes us a step closer towards continuing to create happy customers”.

Chief Executive Officer of Pinkberry, Ron Graves, said “Critical to opening in India was to find a local partner who shared our values and was singularly focused on exceeding customer expectations day in and day out. We are proud to be working with the JSM Corporation team.”

With more than 180 stores worldwide, Pinkberry has been aggressively growing overseas during the past few years and is one of the world’s fastest growing global retail brands. Pinkberry offers consumers a signature experience comprised of distinct product, exceptional service and inspirational design.

Pinkberry and JSM Corporation’s partnership is focused on delivering a premium experience, comprised of its refreshing, light frozen yogurt, inspiring store environments and exceptional service while incorporating regional nuances to best serve it new and potential consumers in India.

About JSM
A partnership between noted restaurateurs Jay Singh and Sanjay Mahtani, the JSM portfolio includes a repertoire of some of India’s most successful and well- known independent restaurants. From the super premium luxury lounge Shiro, with its signature high ceilings, grand statues and award winning Oriental cuisine JSM is the exclusive India master franchisee for world- renowned brands like Hard Rock Café, California Pizza Kitchen, Trader Vic's, Inakaya and now Pinkberry. JSM restaurants are known for their unique designs and uncompromising standards and remains committed to its vision – Let Us Entertain You!

About Pinkberry
Pinkberry has been innovating yogurt experiences since it launched in West Hollywood, CA, in 2005. Today, with more than 180 stores worldwide, Pinkberry is one of the world’s fastest growing global retail brands and continues to lead the frozen yogurt category. Pinkberry offers consumers a signature experience comprised of distinct product, exceptional service and inspirational design.

Pinkberry's flavors, fresh-cut-daily fruit and premium toppings offer an irresistible light and refreshing taste. From irresistible yogurt flavors and toppings to store design to exceptional customer service Pinkberry delivers quality and freshness that delights and refreshes consumers.

Pinkberry is certified by the National Yogurt Association and carries the Live & Active Cultures Seal. Visit us at www.pinkberry.com and on Facebook (www.facebook.com/pinkberry) and Twitter (@pinkberry).

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pinkberry, frozen yogurtJSM Corp