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House of Zardoze’s nature-inspired collection by Sana Karim
Mumbai, November 2017:
Sana Karim, a young designer of the label, House of Zardoze has got inspiration from nature for her latest collection. The theme for the collection is ‘Evolution’. The design aesthetic of the designer is merging vintage looks with current styles. She believes every woman should own one such piece of art in her wardrobe, be it a simple top or a bridal Sari or lehenga.
Designer Sana Karim has used a pastel palette and fabrics ranging from rich raw silk, heavy crepe to silk chiffon in her nature-inspired collection. The silhouettes break the norm of typical Indian silhouettes while maintaining the level of comfort.
The pieces encompass delicate thread embroidery and beadwork of motifs in the shape of birds and insects. The outfits are apt for an Indian woman and can be easily transformed from day to evening outfits.
About House of Zardoze:
House of Zardoze, launched in the year 2016 has been a dream of the designer and was the built up of all those years of working and observing such great art. House of Zardoze creates all their trims and borders in-house making sure each piece is unique and has a personality of its own. The designer wanted to bring to Women of all ages and sizes, fashion for all with classic cuts that never go out of style with embroidery that can be passed on for generations.
About Sana Karim:
Sana Karim is from the 5th generation of embroiderers from her family. Sana was brought up in the Kingdom of Bahrain where she was greatly influenced by the Mediterranean culture and silhouettes. She pursued her passion by enrolling in Manipal University of Dubai and got a Degree in Fashion Design in 2010. Designer Sana Karim has worked in fashion for over 6 years and has worked with brands like Mc Queen, Temperly London, Armani, etc. And when she thought she was educated enough to start off her own label she returned to India to start House of Zardoze.
The speciality of House of Zardoze is that every piece has acquired embroidery work of some magnitude.
House OF Zardoze
Society 43, Plot D5/ D6
Behind Mhada Telephone Exchange
Mumbai 400058, India.
Contact No. : 8879782089