Hot Wheels enters Guiness World Records by creating Iconic Thrill Machine

December 04, 2012 (Mumbai, India) — They came, they saw and they conquered!

It was a very special day for millions of Hot Wheels fans in India and world over, as Hot Wheels Team Xtreme with its Captain, Hrithik Roshan entered the Guinness Book of World Record title by creating the ‘Thrill Machine’ - a one-of-a-kind, colossal, 25+ ft. tall Hot Wheels machine which brings to life the thrill and excitement of playing with Hot Wheels cars and tracksets.

All this happened at Oberoi Mall - Mumbai, at a grand event whichwas a visual delight for kids and parents alike. With over a thousand spectators, the evening saw the ecstatic fans cheering for their favorite superstar and the captain of Hot Wheels Team Xtreme, Hrithik Roshan, who was dressed in stylish Team Xtreme gear.

The event saw ‘boys of all ages’coming together to celebrate their memorable moments. With over a thousand cars, the uniquegiant Thrill Machine captures and embodies the Hot Wheels’ attributes of speed, power and performance.

Excited at the unveiling of the Thrill Machine, Hot Wheels Team Xtreme Captain Hrithik Roshan said, “I am extremely pleased to be a part of this world record –breaking event with Mattel. The awesome Machine is animmensetreat for boys of all ages and as the Captain of Hot Wheels Team Xtreme I look forward to being a part of even more memorable, action-packed and thrilling vehicle experiences.”

Speaking on this occasion Mr. Karun Gera, Country Manager of Mattel Toys India said, “Hot Wheels has always been committed to providing boys of all ages with thrilling vehicle experiences and we are extremely proud that India’s own Hot Wheels Team Xtreme has created history and broken a world record by creating the largest Thrill Machine in the world. As always, it is a pleasure indeed to have Hrithik Roshan, Captain of Team Xtreme, with us here today to celebrate this historic moment with thousands of young fans.”

About Hot Wheels Team Xtreme

Way back in 1968, in the heart of America was born a legend that exemplified Speed, Power, Performance and a Winning Attitude to boys and men across the globe. It was then that Hot Wheels launched off-the-blocks for the first time, and from thereafter the Brand has captivated more than 41 million young men, over generations of fathers and sons, to live their passion for speed through the Hot Wheels brand.

Today Hot Wheels has become synonymous with thrilling vehicle experiences. From breaking Guinness World Records for the longest jump to having Formula One and Nascar drivers pushing limits and testing out cars in the HW Test Facility, Hot Wheels has moved from being a Toy brand to Boy brand, appealing to vehicle-loving boys of all ages!　

Taking Hot Wheels to an all-new level in 2012 in India, Mattel has formed a Team Xtreme - an adrenaline-charged team of go-getters and achievers led from the front by their celebrity superstarand iconic captain Hrithik Roshan. Designed by leading men’s designer Narendra Kumar the Team Xtreme collection will bring the right mix of casual chic with style, powerand the rush of adrenaline that will certainly scorch the fashion lanes of India. So buckle up and get set for the ride of your life!

About Mattel India:

Mattel Toys (India) Private Limited is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products. In India, the Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, and Scrabble®, as well as Fisher-Price® brands, including a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. In India, the company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toys and family products with high play value. At Mattel, we are "Creating the Future of Play."