Lakmé Fashion Week & aLL - The Plus Size Store to host Plus Size Model Auditions

Lakmé Fashion Week & aLL - The Plus Size Store to host open auditions for the second edition of India's plus-size fashion show on 23rd June 2017 in Mumbai

Real people to walk the runway with auditions at St. Regis, Mumbai on 23rd June, 2017

Bangalore, 20 June 2017: Here’s a chance once again for all plus size people to put their best foot forward and display their poise and confidence and walk on the Lakmé Fashion Week runway.  aLL –The Plus Size Store is collaborating with ace designer, Wendell Rodricks to design a new Autumn Winter collection which will be showcased at the upcoming Lakmé Fashion Week Winter/Festive 2017

The Plus Size Model Auditions will take place on Friday, 23rd June in Mumbai at The St. Regis, Lower Parel; 9:30 am– 11:00 am.

The auditions will be judged by an eminent panel including Curvy International Model and Body Positive Advocate - Liza Golden-Bhojwani, Fashion Designer - Wendell Rodricks; CEO, aLL– The Plus Size Store - Hetal Kotak, Fashion and Lifestyle Consultant - Neeraj Gaba, Head of Innovations, Lakmé - Purnima Lamba and Vice President and Head of Fashion, IMG Reliance.

Winners of the audition will get an exclusive mentoring session with Liza Golden-Bhojwani.

Liza Golden-Bhojwani said, “Don’t let other people’s negative opinions affect your dreams and aspirations. Shine as bright as you possibly can because that’s what you deserve.” 

Wendell Rodricks commented, “As a designer known to embrace all body shapes, I am delighted to be with aLL this season at Lakmé  Fashion Week. 'Fashion democracy' is my strong belief. Fashion should be for everyone; no matter age, colour, size or shape. At the aLL show I intend to break all the myths about colours and shapes for voluptuous figures”

Hetal Kotak, CEO, aLL, The Plus Size Store said: “At aLL – The Plus Size Store, we truly believe that fashion is for everyone and size is just a number. We believe that our customers enjoy ‘dressing up' too & hence after a fabulous debut at Lakmé Fashion Week last year, this year, we’ve collaborated with one of India’s top designer Wendell Rodricks to design a collection especially for our customers. Being one of the pioneers in the plus-size fashion category, we’re always looking to offer our consumers something trendy and fashionable. We’re grateful to Lakmé, IMG Reliance and Wendell Rodricks for being our partners and lending their support.”

Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, "The focus towards inclusivity as a conversation on the Lakmé Fashion Week stage continues with this exciting collaboration between Wendell Rodricks and aLL- The Plus Size Store. Creating collaborations between retail stores and designers also enhances the business of fashion by reaching out to a larger consumer base and we are very happy to have enabled it."

While previous modeling experience is welcome, it is not mandatory. All confident plus-sized women and men (waist 34”upwards for women & 40”upwards for men) are invited to come forward. Dress in black. Women are advised to carry their own stilettos/heels.

Follow #aLLplusLFW17 for further updates

Venue: Anais, St Regis Lower Parel Mumbai

Date: Friday, 23^rd June

Registration: 9:30 AM- 11:00 AM