bebe

Modern. Feminine. Sophisticated. With its distinct line of contemporary women’s apparel and accessories, bebe is the brand for women who seek trend-forward and expressive style. It’s for those who are defined by a confident and discerning attitude—and who seek fashion that mirrors this mindset. bebe’s exclusive products are available under the bebe, BEBE SPORT, bbsp and 2b brand names throughout our 252 retail stores, our online store (bebe.com) and our 21 international–licensee operated stores.

THE BEBE BRAND
Through an edgy, high-impact, visual advertising campaign using print, outdoor, in-store and direct mail communication, we attract customers who are intrigued by the playfully sensual and evocative imagery of the bebe lifestyle. We also offer a line of merchandise branded with the distinctive bebe logo to increase brand awareness.

Within our stores and through bebe.com, we seek to create an upscale, visually-stimulating boutique environment that further enhances the bebe
brand – building customer loyalty and the online shopping experience. Furthermore, we train our stylists to be responsive and knowledgeable, reflecting the bebe image in every interaction.

THE BEBE WOMAN
The bebe woman is not defined by how she looks – she is defined by her attitude: assertive, sexy and stylish. She's confident and cutting edge, demanding the same cachet from her clothing. For her, bebe's signature look of hip, sophisticated, body-conscious fashion is the ultimate expression of her own style.